"Let's get digital. Radio goes digital"
19.05.2014
- Netherlands 
Today the campaign for Digital Radio + in the Netherlands went live. The campaign was developed jointly by the national commercial and public radio stations, supported by the Ministry of Economic Affairs. Digital Radio + uses the DAB+ broadcast technology. The campaign promotes the benefits to the listener including better sound quality and access to more digital radio stations through a DAB+ receiver.
Radio is one of the most consumed media in the Netherlands with listening averaging 3.5 hours per day. With Digital + Radio listeners get more channels, more convenience, digital sound quality and nationwide coverage. Digital Radio + is the next big innovation in the development of the radio medium.